Every Spring, the Pros Get Back to the Fundamentals, Do You?

Video Clip: Click to Watch Spring into Fundamentals with a Short Course from the Applied Technology Institute (ATI) Do you return to the fundamentals of your profession once a year like professional baseball players do? Dictionary.com defines fundamental as: “a basic principle, rule, law, or the like, that serves as the groundwork of a system; essential part: […]
Video Clip: Click to Watch
Spring into Fundamentals with a Short Course from the Applied Technology Institute (ATI) Do you return to the fundamentals of your profession once a year like professional baseball players do? Dictionary.com defines fundamental as: “a basic principle, rule, law, or the like, that serves as the groundwork of a system; essential part: to master the fundamentals of a trade”. Since 1984, the Applied Technology Institute (ATI) has provided leading-edge public courses and onsite technical training to DoD and NASA personnel, as well as contractors. Some ATI short courses are designed to reinforce fundamental professional knowledge. Our short courses are designed for individuals involved in planning, designing, building, launching, and operating space and defense systems. Whether you are a busy engineer, a technical expert or a project manager, you can enhance your understanding of complex systems in a short time while keeping necessary skills up-to-date. Our courses provide a practical overview of space and defense technologies which provide a strong foundation for understanding the issues that must be confronted in the use, regulation and development such intricate systems. You will also become aware of the basic vocabulary essential to interact meaningfully with your colleagues. The three courses below emphasize the fundamentals. They are all offered soon or they can be scheduled at your facility. Please see our website for more information. ATI’S FUNDAMENTALS OF RF TECHNOLOGY COURSE This two-day course is designed for engineers that are non specialists in Radio Frequency (RF) engineering, but are involved in the design or analysis of communication systems including digital designers, managers, procurement engineers, etc. The course emphasizes RF fundamentals in terms of physical principles behavioral concepts permitting the student to quickly gain an intuitive understanding of the subject with minimal mathematical complexity. These principles are illustrated using modern examples of wireless components such as Bluetooth, Cell Phone and Paging, and 802.11 Data Communications Systems. What You Will Learn: • How to recognize the physical properties that make RF circuits and systems unique • What the important parameters are that characterize RF circuits • How to interpret RF Engineering performance data • What the considerations are in combining RF circuits into systems • How to evaluate RF Engineering risks such as instabilities, noise, and interference, etc. • How performance assessments can be enhanced with basic engineering tools ATI’S FUNDAMENTALS OF SONAR AND TARGET MOTION ANALYSIS COURSE This three-day course is designed for SONAR systems engineers, combat systems engineers, undersea warfare professionals, and managers who wish to enhance their understanding of this discipline or become familiar with the “big picture” if they work outside of the discipline. Each topic is illustrated by worked numerical examples, using simulated or experimental data for actual undersea acoustic situations and geometries. From this course you will obtain the knowledge and ability to perform basic SONAR and USW systems engineering calculations, identify tradeoffs, interact meaningfully with colleagues, evaluate systems, and understand the literature. What You Will Learn: • What are of the various types of SONAR systems in use on Naval platforms today? • What are the major principles governing their design and operation? • How is the data produced by these systems used operationally to conduct Target Motion Analysis and USW? • What are the typical commercial and scientific uses of SONAR and how do these relate to military use? • What are the other military uses of SONAR systems (i.e. those NOT used to support Target Motion Analysis)? • What are the major cost drivers for undersea acoustic systems? From this course you will obtain the knowledge, skill and ability to configure a communications payload based on its service requirements and technical features. You will understand the engineering processes and device characteristics that determine how the payload is put together and operates in a state-of-the-art telecommunications system to meet user needs. ATI’S FUNDAMENTALS OF SYSTEMS ENGINEERING COURSE Today’s complex systems present difficult challenges to develop. From military systems to aircraft to environmental and electronic control systems, development teams must face the challenges with an arsenal of proven methods. Individual systems are more complex, and systems operate in much closer relationship, requiring a system-of-systems approach to the overall design. This two-day workshop presents the fundamentals of a systems engineering approach to solving complex problems. It covers the underlying attitudes as well as the process definitions that make up systems engineering. The model presented is a research-proven combination of the best existing standards. Participants in this workshop practice the processes on a realistic system development. You Should Attend This Workshop If You Are: • Working in any sort of system development • Project leader or key member in a product development team • Looking for practical methods to use today This Course is Aimed at: • Project leaders, • Technical team leaders, • Design engineers, and • Others participating in system development Course Outline, Samplers, and Notes Determine for yourself the value of our courses before you sign up. See our samples (See Slide Samples) on some of our courses. Or check out the new ATI channel on YouTube. After attending the course you will receive a full set of detailed notes from the class for future reference, as well as a certificate of completion. Please visit our website for more valuable information. About the Instructors and ATI ATI’s instructors are world-class experts who are the best in the business. They are carefully selected for their ability to clearly explain advanced technology. Our mission here at ATI is to provide expert training and the highest quality professional development in space, communications, defense, sonar, radar, and signal processing. We are not a one-size-fits-all educational facility. Our short classes include both introductory and advanced courses. Times, Dates, and Locations For the times, dates and locations of all of our short courses, please access our schedule.


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ATI’s GPS Technology – Solutions for Earth & Space Course is to be presented in Laurel, MD on March 14-17, 2011

ATI is scheduled to present GPS Technology – Solutions for Earth & Space Course is to be presented in Laurel, MD on March 14-17, 2011.  This course will be taught by legendary instructor, Mr. Tom Logsdon, who taught short courses and lectured in 31 different countries. He has written and published 40 technical papers and […]
ATI is scheduled to present GPS Technology – Solutions for Earth & Space Course is to be presented in Laurel, MD on March 14-17, 2011.  This course will be taught by legendary instructor, Mr. Tom Logsdon, who taught short courses and lectured in 31 different countries. He has written and published 40 technical papers and journal articles, a dozen of which have dealt with military and civilian radionavigation techniques. He is also the author of 29 technical books on various engineering and scientific subjects.

In this popular four-day short course, GPS expert Tom Logsdon will describe in detail how those precise radionavigation systems work and review the many practical benefits they provide to military and civilian users in space and around the globe.

Each student will receive a new personal GPS Navigator with a multi-channel capability.

Through practical demonstration you will learn how the receiver works, how to operate it in various situations, and how to interpret the positioning solutions it provides.

View course sampler

Do You Know Enough about Antennas to build one from Scratch?

“Haystack” Antenna Video Clip: Click to Watch ATI has Short Courses Where You can Play with Antennas The Applied Technology Institute (ATI) provides leading-edge public courses and onsite technical training to DoD and NASA personnel, as well as contractors. ATI short courses are designed to help you keep your professional knowledge up-to-date. Our courses provide a […]
“Haystack” Antenna
“Haystack” Antenna
Video Clip: Click to Watch
ATI has Short Courses Where You can Play with Antennas
The Applied Technology Institute (ATI) provides leading-edge public courses and onsite technical training to DoD and NASA personnel, as well as contractors. ATI short courses are designed to help you keep your professional knowledge up-to-date. Our courses provide a practical overview of space and defense technologies which provide a strong foundation for understanding the issues that must be confronted in the design, construction and testing of complex radar, microwave and satellite antenna systems and sub-systems. Our short courses are designed for individuals involved in planning, designing, building, launching, and operating space and defense systems. Whether you are a busy engineer, a technical expert or a project manager, you can enhance your understanding of complex systems in a short time. Antenna Course Outline, Samplers, and Notes Several antenna related courses are available in 2011: • Antenna Fundamentals – One Day Overview course • Antenna and Antenna Array Fundamentals course • Microwave Antenna Systems & Design course Determine for yourself the value of our courses before you sign up. See our samples (See Slide Samples) on some of our courses. Or check out the new ATI channel on YouTube. After attending the course you will receive a full set of detailed notes from the class for future reference, as well as a certificate of completion. You will become aware of the basic vocabulary essential to interact meaningfully with your colleagues. Please visit our website for more valuable information. About the Instructors and ATI ATI’s instructors are world-class experts who are the best in the business. They are carefully selected for their ability to clearly explain advanced technology. Our mission here ATI is to provide expert training and the highest quality professional development in space, communications, defense, sonar, radar, and signal processing. We are not a one-size-fits-all educational facility. Our short classes include both introductory and advanced courses. Times, Dates, and Locations For the times, dates and locations of all of our short courses, please access the links below. Sincerely, The ATI Courses Team P.S. Call today for registration at 410-956-8805 or 888-501-2100 or access our website at www.ATIcourses.com. For general questions please email us at ATI@ATIcourses.com.

AeroVironment Receives $46.2 Million Order for Raven UAS and Digital Retrofit Kits

MONROVIA, Calif., December 28, 2010 — AeroVironment, Inc. (AV) (NASDAQ:AVAV) announced today that it received an order valued at $46,226,984 under an existing contract with the U.S. Army. The order comprises 123 new digital Raven® small unmanned aircraft systems (UAS) and initial spares packages as well as 186 digital retrofit kits for the U.S. Marine […]
MONROVIA, Calif., December 28, 2010 — AeroVironment, Inc. (AV) (NASDAQ:AVAV) announced today that it received an order valued at $46,226,984 under an existing contract with the U.S. Army. The order comprises 123 new digital Raven® small unmanned aircraft systems (UAS) and initial spares packages as well as 186 digital retrofit kits for the U.S. Marine Corps. The order also includes 339 digital retrofit kits for the U.S. Army. The Raven system and retrofit order represents the remainder of the funds appropriated for RQ-11B Raven system procurement in the 2010 Department of Defense Appropriations Act, which was signed into law in December 2009. The orders were released under the existing U.S. Army joint small UAS program of record for AV’s Raven. This program has included contract additions from the Army, Marine Corps and Special Operations Command. The items and services provided under these awards on this multi-year contract are fully funded. Work is scheduled to be performed within a period of 12 months. “Raven systems have proven their value and reliability to military services across the U.S. Department of Defense,” said Tom Herring, AV senior vice president and general manager, Unmanned Aircraft Systems. “These backpackable, hand-launched unmanned systems provide situational awareness directly to our warfighters, increasing mission effectiveness and safety. We remain focused on supporting our customers with reliable solutions and developing ever more capable solutions.” The Raven unmanned aircraft is a 4.2-pound, backpackable, hand-launched sensor platform that provides day and night, real-time video imagery for “over the hill” and “around the corner” reconnaissance, surveillance and target acquisition in support of tactical units. U.S. armed forces use Raven systems extensively for missions such as base security, route reconnaissance, mission planning and force protection. Each Raven system typically consists of three aircraft, two ground control stations and spares. In addition to the Raven system, AV’s small UAS include Puma™ and Wasp™, which are also hand-launched and controlled by AV’s hand-held ground control station. Each aircraft in AV’s family of small UAS is interoperable and tailored to address a variety of operational user needs. AV’s UAS logistics operation supports systems deployed worldwide to ensure a consistently high level of operational readiness. AV has delivered thousands of small unmanned aircraft to date. International purchasers of Raven systems include Italy, Denmark, the Netherlands, Spain and Norway.
The Raven unmanned aircraft is a 4.2-pound, backpackable, hand-launched sensor platform that provides day and night, real-time video imagery for “over the hill” and “around the corner” reconnaissance, surveillance and target acquisition in support of tactical units.
http://www.spacewar.com/reports/AeroVironment_Receives_Order_For_Raven_UAS_And_Digital_Retrofit_Kits_999.html

ATI Features World Class Instructors for Our Short Courses

Washington, DC Tuesday, November 30, 2010 “Even I Could Learn a Thing or Two from ATI” Video Clip: Click to Watch Since 1984 ATI has provided leading-edge public courses and onsite technical training The short technical courses from the Applied Technology Institute (ATI) are designed to help you keep your professional knowledge up-to-date. Our courses provide […]
Washington, DC
Tuesday, November 30, 2010
“Even I Could Learn a Thing or Two from ATI”
“Even I Could Learn a Thing or Two from ATI”
Video Clip: Click to Watch
Since 1984 ATI has provided leading-edge public courses and onsite technical training
The short technical courses from the Applied Technology Institute (ATI) are designed to help you keep your professional knowledge up-to-date. Our courses provide a practical overview of space and defense technologies which provide a strong foundation for understanding the issues that must be confronted in the use, regulation and development such complex systems. The classes are designed for individuals involved in planning, designing, building, launching, and operating space and defense systems. Whether you are a busy engineer, a technical expert or a project manager, you can enhance your understanding of complex systems in a short time. ABOUT ATI AND THE INSTRUCTORS Our mission here at the ATI is to provide expert training and the highest quality professional development in space, communications, defense, sonar, radar, and signal processing. We are not a one-size-fits-all educational facility. Our short classes include both introductory and advanced courses. ATI’s instructors are world-class experts who are the best in the business. They are carefully selected for their ability to clearly explain advanced technology. For example: Robert Fry worked from 1979 to 2007 at The Johns Hopkins University Applied Physics Laboratory where he was a member of the Principal Professional Staff. He is now working at System Engineering Group (SEG) where he is Corporate Senior Staff and also serves as the company-wide technical advisor. Throughout his career he has been involved in the development of new combat weapon system concepts, development of system requirements, and balancing allocations within the fire control loop between sensing and weapon kinematic capabilities. He has worked on many aspects of the AEGIS combat system including AAW, BMD, AN/SPY-1, and multi-mission requirements development. Missile system development experience includes SM-2, SM-3, SM-6, Patriot, THAAD, HARPOON, AMRAAM, TOMAHAWK, and other missile systems. Robert teaches ATI’s Combat Systems Engineering course Wayne Tustin has been president of Equipment Reliability Institute (ERI), a specialized engineering school and consultancy he founded in Santa Barbara, CA, since 1995. His BSEE degree is from the University of Washington, Seattle. He is a licensed Professional Engineer in the State of California. Wayne’s first encounter with vibration was at Boeing/Seattle, performing what later came to be called modal tests, on the XB-52 prototype of that highly reliable platform. Subsequently he headed field service and technical training for a manufacturer of electrodynamic shakers, before establishing another specialized school on which he left his name. Based on over 50 years of professional experience, Wayne has written several books and literally hundreds of articles dealing with practical aspects of vibration and shock measurement and testing. Wayne teaches ATI’s Fundamentals of Random Vibration & Shock Testing course. Thomas S. Logsdon, M.S For more than 30 years, Thomas S. Logsdon, M. S., has worked on the Navstar GPS and other related technologies at the Naval Ordinance Laboratory, McDonnell Douglas, Lockheed Martin, Boeing Aerospace, and Rockwell International. His research projects and consulting assignments have included the Transit Navigation Satellites, The Tartar and Talos shipboard missiles, and the Navstar GPS. In addition, he has helped put astronauts on the moon and guide their colleagues on rendezvous missions headed toward the Skylab capsule. Some of his more challenging assignments have centered around constellation coverage studies, GPS performance enhancement, military applications, spacecraft survivability, differential navigation, booster rocket guidance using the GPS signals and shipboard attitude determination. Tom Logsdon has taught short courses and lectured in thirty one different countries. He has written and published forty technical papers and journal articles, a dozen of which have dealt with military and civilian radionavigation techniques. He is also the author of twenty nine technical books on various engineering and scientific subjects. These include Understanding the Navstar, Orbital Mechanics: Theory and Applications, Mobile Communication Satellites, and The Navstar Global Positioning System. Courses Mr. Logsdon teaches through ATI include: Understanding Space Fundamentals of Orbital & Launch Mechanics GPS Technology – Solutions for Earth & Space and Strapdown Inertial Navigation Systems COURSE OUTLINE, SAMPLERS, AND NOTES Determine for yourself the value of our courses before you sign up. See our samples (See Slide Samples) on some of our courses. Or check out the new ATI channel on YouTube. After attending the course you will receive a full set of detailed notes from the class for future reference, as well as a certificate of completion. Please visit our website for more valuable information. DATES, TIMES AND LOCATIONS For the dates and locations of all of our short courses, please access the links below. Sincerely, The ATI Courses Team P.S. Call today for registration at 410-956-8805 or 888-501-2100 or access our website at www.ATIcourses.com. For general questions please email us at ATI@ATIcourses.com.
Mark N. Lewellen
Consultant/Instructor
Washington, DC
240-882-1234

Why Not Give Yourself the Gift of a Short Course this Holiday Season?

Washington, DC Monday, November 29, 2010 Is One of These Yours? Video Clip: Click to Watch When Did You Last do Something for Your Career? Since 1984, the Applied Technology Institute (ATI) has provided leading-edge public courses and onsite technical training to DoD and NASA personnel, as well as contractors. Our courses provide a practical overview of space […]
Washington, DC
Monday, November 29, 2010
Is One of These Yours?
Is One of These Yours?
Video Clip: Click to Watch
When Did You Last do Something for Your Career?
Since 1984, the Applied Technology Institute (ATI) has provided leading-edge public courses and onsite technical training to DoD and NASA personnel, as well as contractors. Our courses provide a practical overview of space and defense technologies which provide a strong foundation for understanding the issues that must be confronted in the use, regulation and development such complex systems. ATI short courses are designed to help you keep your professional knowledge up-to-date. Our short courses are designed for individuals involved in planning, designing, building, launching, and operating space and defense systems. Whether you are a busy engineer, a technical expert or a project manager, you can enhance your understanding of complex systems in a short time. You will become aware of the basic vocabulary essential to interact meaningfully with your colleagues. Course Outline, Samplers, and Notes Determine for yourself the value of our courses before you sign up. See our samples (See Slide Samples) on some of our courses. Or check out the new ATI channel on YouTube. After attending the course you will receive a full set of detailed notes from the class for future reference, as well as a certificate of completion. Please visit our website for more valuable information. About ATI and the Instructors Our mission here at the Applied Technology Institute (ATI) is to provide expert training and the highest quality professional development in space, communications, defense, sonar, radar, and signal processing. We are not a one-size-fits-all educational facility. Our short classes include both introductory and advanced courses. ATI’s instructors are world-class experts who are the best in the business. They are carefully selected for their ability to clearly explain advanced technology. Dates, Times and Locations For the dates and locations of all of our short courses, please access the links below. Sincerely, The ATI Courses Team P.S Call today for registration at 410-956-8805 or 888-501-2100 or access our website at www.ATIcourses.com. For general questions please email us at ATI@ATIcourses.com.
Mark N. Lewellen
Consultant/Instructor
Washington, DC
240-882-1234

Are You Thinking About Updating Your Technical Skills?

Don’t just think. Do it. Video Clip: Click to Watch It could be as easy as taking a short course or two to stay current in your field Do you when was the last time you updated your current skills or learned new ones? Our mission here at the Applied Technology Institute (ATI) is to provide […]
Don’t just think.  Do it.
Don’t just think. Do it.
Video Clip: Click to Watch
It could be as easy as taking a short course or two to stay current in your field
Do you when was the last time you updated your current skills or learned new ones? Our mission here at the Applied Technology Institute (ATI) is to provide you expert training and the highest quality professional development in space, communications, defense, sonar, radar, and signal processing. We are not a one-size-fits-all educational facility. Our short classes include both introductory and advanced courses. ATI short courses are designed to help you keep your professional knowledge up-to-date. Our courses provide a practical overview of space and defense technologies which provide a strong foundation for understanding the issues that must be confronted in the use, regulation and development such complex systems. Whether you are a busy engineer, a technical expert or a project manager, you can enhance your understanding of complex systems in a short time. You will become aware of the basic vocabulary essential to interact meaningfully with your colleagues. Our courses cover the following technical areas: • Acoustic & Sonar Engineering courses • Radar, Missiles and Combat Systems courses • Project Management and Systems Engineering courses • Engineering & Data Analysis courses • Communications & Networking courses • Satellites & Space-Related courses Course Outline, Samplers, and Notes Determine for yourself the value of our courses before you sign up. See our samples (See Slide Samples) on some of our courses. Or check out the new ATI channel on YouTube. After attending the course you will receive a full set of detailed notes from the class for future reference, as well as a certificate of completion. Please visit our website for more valuable information. About ATI and the Instructors Our mission here at ATI is to provide expert training and the highest quality professional development in space, communications, defense, sonar, radar, and signal processing. We are not a one-size-fits-all educational facility. Our short classes include both introductory and advanced courses. ATI’s instructors are world-class experts who are the best in the business. They are carefully selected for their ability to clearly explain advanced technology. Dates, Times and Locations For the dates and locations of all of our short courses, please access the links below. Sincerely, The ATI Courses Team P.S. Call today for registration at 410-956-8805 or 888-501-2100 or access our website at www.ATIcourses.com. For general questions please email us at ATI@ATIcourses.com.

NASA Hosting Workshop With Technical Information About Space Exploration

The charts provide a basis for engagement with outside organizations, including international entities, industry, academia and other government agencies. Involving outside groups helps NASA make informed decisions as program objectives and expectations are established. To view workshop presentations, visit: http://www.nasa.gov/exploration/new_space_enterprise/home/workshop_home.html Day 1 briefings will be made available below in PDF format and Day 1 video […]
The charts provide a basis for engagement with outside organizations, including international entities, industry, academia and other government agencies. Involving outside groups helps NASA make informed decisions as program objectives and expectations are established. To view workshop presentations, visit: http://www.nasa.gov/exploration/new_space_enterprise/home/workshop_home.html Day 1 briefings will be made available below in PDF format and Day 1 video will be made available within one week. A New Space Enterprise (PDF, 9.7 MB)Chris Moore (PDF, 2.5 MB) Exploration Technology Development & Demonstration (ETDD); Heavy Lift & Propulsion Technology (HL&PT) > Cris Guidi (PDF, 840 KB) Flagship Technology Demonstrations (FTD) > Mike Conley (PDF, 8.7 MB) Explorations Precursor Robotic Missions (xPRM) > Jay Jenkins (PDF, 2.2 MB) Commercial Crew (CC) > Phil McAlister (PDF, 455 KB) Participatory Exploration (PE) > Kathy Nado (PDF, 500 KB) Panel Q&A/ Wrap-Up > Mike Conley, Douglas Cooke, Cris Guidi, Michael Hecker, Jay Jenkins, Laurie Leshin, Phil McAlister, Chris Moore, Kathy Nado If you enjoyed this information:
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Side Scan Sonar Technology with left and right side-viewing with up to 480 ft of underwater coverage

Lowrance announced today the premier of its next-generation sonar technology, the LSS-1 StructureScan(TM) sonar imaging module for Lowrance High Definition Systems (HDS), at ICAST 2009 in Orlando, Florida. Raising the bar in fish-finding technology, the sonar-imaging module is the world’s first to offer anglers a new dimension in underwater picture-like displays – side-to-side plus straight […]
Lowrance announced today the premier of its next-generation sonar technology, the LSS-1 StructureScan(TM) sonar imaging module for Lowrance High Definition Systems (HDS), at ICAST 2009 in Orlando, Florida. Raising the bar in fish-finding technology, the sonar-imaging module is the world’s first to offer anglers a new dimension in underwater picture-like displays – side-to-side plus straight down, full panoramic viewing. The innovative Lowrance StructureScan features a combination of SideScan and an exclusive new DownScan Imaging(TM) technology. SideScan provides full-screen left and right side-viewing with extra-crisp detail of up to 480 ft. (146 m) of underwater coverage that displays structure and fish targets, as well as their imaging-scan shadows. The new DownScan Imaging feature allows anglers, for the first time, to see submerged detail directly beneath their boats, providing a complete underwater picture in a screen format that is easy to interpret. With revolutionary on-screen display versatility, anglers can merge Lowrance side and down sonar scans in split-screen to view wide-area surveys and highly-defined detail. As a unique new tool, anglers can also compare DownScan Imaging with 2D sonar images in split-screen display to better distinguish fish from structure. Removing all of the guesswork common to existing fish-finding technology, the new LSS-1 delivers the highest underwater definition ever achieved with crystal-clear views in shallow and deep, freshwater or saltwater – even at speeds up to 30 mph.

End of Primary Mission of NASA’s Spitzer Space Telescope

NASA’S SPITZER TELESCOPE WARMS UP TO NEW CAREER WASHINGTON — The primary mission of NASA’s Spitzer Space Telescope is about to end after more than five and a half years of probing the cosmos with its keen infrared eye. Within about a week of May 12, the telescope is expected to run out of the […]
NASA’S SPITZER TELESCOPE WARMS UP TO NEW CAREER WASHINGTON — The primary mission of NASA’s Spitzer Space Telescope is about to end after more than five and a half years of probing the cosmos with its keen infrared eye. Within about a week of May 12, the telescope is expected to run out of the liquid helium needed to chill some of its instruments to operating temperatures. The end of the coolant will begin a new era for Spitzer. The telescope will start its “warm” mission with two channels of one instrument still working at full capacity. Some of the science explored by a warm Spitzer will be the same, and some will be entirely new. “We like to think of Spitzer as being reborn,” said Robert Wilson, Spitzer project manager at NASA’s Jet Propulsion Laboratory, Pasadena, Calif. “Spitzer led an amazing life, performing above and beyond its call of duty. Its primary mission might be over, but it will tackle new scientific pursuits, and more breakthroughs are sure to come.” Spitzer is the last of NASA’s Great Observatories, a suite of telescopes designed to see the visible and invisible colors of the universe. The suite also includes NASA’s Hubble and Chandra space telescopes. Spitzer has explored, with unprecedented sensitivity, the infrared side of the cosmos, where dark, dusty and distant objects hide. For a telescope to detect infrared light — essentially heat — from cool cosmic objects, it must have very little heat of its own. During the past five years, liquid helium has run through Spitzer’s “veins,” keeping its three instruments chilled to -456 degrees Fahrenheit (-271 Celsius), or less than 3 degrees above absolute zero, the coldest temperature theoretically attainable. The cryogen was projected to last as little as two and a half years, but Spitzer’s efficient design and careful operations enabled it to last more than five and a half years. Spitzer’s new “warm” temperature is still quite chilly at -404 degrees Fahrenheit (-242 Celsius), much colder than a winter day in Antarctica when temperatures sometimes reach -75 degrees Fahrenheit (-59 Celsius). This temperature rise means two of Spitzer’s instruments — its longer wavelength multiband imaging photometer and its infrared spectrograph — will no longer be cold enough to detect cool objects in space. You can learn more about Space Mission Design and Analysis at ATI Space Mission Design and Analysis

I am eager to exchange ideas and tips with other seminar marketers.

Carolyn and Jim Jenkins attended a two-day seminar Effective Seminar/Conference Marketing (ESCM) in January 2009. The seminar is sponsored by Clemson University and was worth while. We came away with a long list of ideas for improving ATIcourses seminar marketing. We have implemented some already. Some are discussed below. I am eager to exchange ideas […]
Carolyn and Jim Jenkins attended a two-day seminar Effective Seminar/Conference Marketing (ESCM) in January 2009. The seminar is sponsored by Clemson University and was worth while. We came away with a long list of ideas for improving ATIcourses seminar marketing. We have implemented some already. Some are discussed below. I am eager to exchange ideas and tips with both my instructors and other seminar marketers. This was originally written for ATIcourses instructors, but contains some of the ideas from the seminar.Some ideas from the seminar that ATIcourses has implemented include: A blog (or weblog) is a website, usually maintained by an individual or company with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. A blog is an easy way to allow you as an instructor to post things about your course that might draw interest from prospective students. The ESCM states that search engines like blogs and give their links a high ranking. Thus posting news related to your course topic helps improve the ATIcourses web site ranking relative to your key words. I have set up Google alerts for some key words and post short news pieces related to underwater sound, radar, and satellites. I welcome any posts related to your course subject area or your course. This is an easy chance to generate web coverage. The blog already receives a lot of page views. ExpertClick (http://www.expertclick.com/) publishes a Yearbook of Experts, Authorities and Spokespersons that is used for those in the media seeking swift contact with experts for interview. It also has www.NewsReleaseWire.com that posts news releases that show up in Google News and Yahoo News. Again ESCM states that these news releases are helpful in maintaining a good search engine ranking. This service was discovered by Mark, a new ATI instructor on Unmanned Aircraft Systems (UAS). Mark and ATI are sharing a listing that costs about $1000 a year that will allow each of us to post 26 media releases per year, starting in February. Mark has already had a telephone interview from Aviation Week about UAS and their communications requirements. Some of you who are consultants may find the service of value. Lisa just reported to me that this last week she received three registrations for an acoustics course that the student learned about through a “goof-ball Navy newspaper” that picked up the press release. WOW. I am impressed. http://www.expertclick.com/NewsReleaseWire/ Google Analytics (GA) tracks visitors to ATI’s web site. For example, in the last 30 days www.ATIcourses.com had 14,526 visitors, 12,303 unique visitors. GA tracks the top landing pages and the top search terms. I do not completely understand all the information or how to best use it to optimize our web site. ATI has many tutorial pages written by our instructors. https://aticourses.com/ati_tutorials.htm One thing is clear. These pages draw web traffic. These are common top landing pages and are referenced by other web sites, some are referenced by Wikipedia. Course Overview Sampler One of the techniques that ATI has used in the past is a short sample of the course notes to attract the prospective students to a course. Typically the sampler is 25 to no more than 50 pages of the actual course notes. The idea is to provide enough of a sample of the course materials to attract people interested in the area and the search engines, but not give away so much that people will do not need to attend. The search engines also index these pages. Several of our previous samplers rank high in search engines and attract hundreds of new viewers each month. The final product is a locked PDF, so people cannot easily edit or change the document. They must keep the water marked promo information if they print the information. The final product will also include a watermark that shows behind the text that this is copyrighted material and cannot be reproduced without permission. If you think this is a good idea, please select 20-50 of your slides (best as you know your materials). We can and will add the watermark for printed materials. See other examples at https://aticourses.com/sampler2.htm We already have over 40 sampler pages posted originally in 2004-2005 and I want to expand and use these as additional marketing tools in 2009. Engineers and scientists love to look at technical information that is a sample of what they will receive in the course. We will reference the course overview samples (when available) in our press releases and email broadcasts. You can send us Power Point files and ATI can convert it into locked, watermarked PDF files. ATI is using Vertical Response as an email service provider for tracking the open and click rates of our opt-in email lists. ATI currently has about 2600 opt-in email addresses, including about 1000 training personal or people who have asked for a quote in the last few years. We are actively trying to grow our opt-in list. Text is provided below with a link that you can forward to your contacts so that they can receive our e-news course announcements. This is the wave of the future permission based marketing, but it is hard to get people to double opt-in as they get so much email. Our opt in names are opening 20-35 % of the emails ATI sends and clicking on both the course description and course sampler links. Jim Jenkins