In May 1961, President John F. Kennedy issued a challenge to the nation to have a U.S. manned mission land on the moon within a decade. With the Cold War ongoing and the Soviets leading in space efforts, Kennedy’s call served to unite America’s best and brightest scientists and engineers and to invigorate the space […]
In May 1961, President John F. Kennedy issued a challenge to the nation to have a U.S. manned mission land on the moon within a decade. With the Cold War ongoing and the Soviets leading in space efforts, Kennedy’s call served to unite America’s best and brightest scientists and engineers and to invigorate the space dreams of the American people. The challenges in this endeavor meant that thousands of engineers, scientists and technicians would have to develop, create and test concepts and equipment that did not yet exist.
While mankind will always remember Neal Armstrong’s famous words and the names of the three Apollo 11 astronauts, what should not be forgotten is the remarkable achievements of the thousands of those who remained behind the scenes working and creating to bring about the ultimate success of the mission. All of NASA’s great achievements are and will continue to be the result of NASA employees and their dedicated and tireless work.
The Apollo 11 mission was the “proof of concept” mission that proved that NASA, with a dedicated country behind it, could achieve the “impossible”. The mission not only expanded our hopes, dreams and expectations but demonstrated our need for more NASA personnel engaged in all aspects of aerospace pursuits.
What must be remembered is that the moon landing was the culmination of many years of space efforts by NASA, building on the advances of prior space programs and achievements. Thousands of NASA pioneers worked on space programs such as Project Mercury, the first of NASA’s man-in-space programs and the Gemini Mission.
Fifty years ago, space technology was still in its infancy. The Apollo spacecraft computers that enabled men to walk on the moon had less processing power than that of a modern cellphone. So much progress has been made since that time, largely as a result of NASA’s commitment and the brilliant work of its dedicated personnel, that space exploration opportunities are now endless. Only imagination, training and funding are needed to reach new goals.
Apollo 11 launched from Cape Kennedy on July 16, 1969, carrying Neil Armstrong, Michael Collins and Edwin “Buzz” Aldrin into history. Millions of people were glued to television sets as Armstrong’s first step on the moon was televised live on July 20, 1969. “One small step for (a) man, one giant leap for mankind” became one of space histories most famous quotations even though there is confusion as to the actual quote. Armstrong states that he said, “one small step for a man, while most heard “for man”. Either way, it was most certainly a great leap forward for mankind.
Space exploration is still the realm of unbounded opportunities. Space News provides several articles in their July 15, 2019 issue.
https://www.sciencenews.org/article/apollo-moon-landing-anniversary-booksA list of all the Space Related Courses offered by ATI can be found athttps://www.aticourses.com/catalog_of_all_ATI_courses.htm#spaceThe current schedule is athttps://www.aticourses.com/schedule.html#spaceSatellite
If you remember the Apollo landings, What effect did they have on your life and career choices? Please add your comments.
The best-yet image of Ultima Thule taken by the wide-angle Multicolor Visible Imaging Camera (MVIC) is now online. The image shows a large circular depression, and many smaller depressions. These were not visible in the earlier, lower resolution image. Ultima Thule measures approximately 30 kilometers (18 miles) in diameter, and is irregularly shaped. Even better […]
The best-yet image of Ultima Thule taken by the wide-angle Multicolor Visible Imaging Camera (MVIC) is now online. The image shows a large circular depression, and many smaller depressions. These were not visible in the earlier, lower resolution image. Ultima Thule measures approximately 30 kilometers (18 miles) in diameter, and is irregularly shaped. Even better future images are expected.
The principal investigator, Alan Stern, as well as eight other systems designers, teach Spacecraft Design courses for the Applied Technology Institute (ATI or ATIcourses). If you are working in Space and Spacecraft it is good to take classes and learn from real-world experts who have designed and operated successful spacecraft. Why not learn from the best? Click on this blog post to see the New Horizons designers and the specific classes that they teach.
Applied Technology Institute has been following the New Horizons Mission to Pluto for years (since launch in 2006). Now New Horizons continued to the Kuiper Belt object (KBO) nicknamed MU69 Ultima Thule. New Horizons fly past and imaged the Ultima Thule on January 1, 2019. High-resolution images are only now being transmitted back and released to the public.
The best source for these images is http://pluto.jhuapl.edu/News-Center/News-Article.php
This link provides an ongoing source of featured images.
New Horizons is approximately 4.13 billion miles (6.64 billion kilometers) from Earth, operating normally and speeding away from the Sun (and Ultima Thule) at more than 31,500 miles (50,700 kilometers) per hour. At that distance, a radio signal reaches Earth six hours and nine minutes after leaving the spacecraft.
There are so many Space Exploration Missions that are on the front page of the papers now, New Horizons for example. Let us not forget about ongoing missions that are no longer getting as much publicity at they may deserve, JPL Mars Science Lab Curiosity Rover Mission for example.The Curiosity Rover Mission was launched in […]
There are so many Space Exploration Missions that are on the front page of the papers now, New Horizons for example. Let us not forget about ongoing missions that are no longer getting as much publicity at they may deserve, JPL Mars Science Lab Curiosity Rover Mission for example.
The Curiosity Rover Mission was launched in November 2011 for an 8-month trip to Mars. Once on Mars, the Curiosity Mission was expected to last 2 years. Amazingly, the Curiosity Rover Mission is still in progress, and periodic updates on the status of that mission are still being posted at https://mars.nasa.gov/msl/mission/mars-rover-curiosity-mission-updates/
The success of that mission did not start when the Rover started sending back amazing pictures from Mars. The success of that mission started when the Rocket and Launch Vehicle propelled Rover into Space. The Atlas V-541 Rocket selected for this mission and built by Boeing Corp and Lockheed Martin Corp. performed as designed. If it had not performed as well as it did, the entire mission could have been in jeopardy. Rockets and Launch Vehicles are truly acritical component of every mission.
ATI is offering a Course on Rocket and Launch Vehicles in Columbia, Maryland from February 11 to 14, 2019. The course is being taught by Edward Keith, a multi-discipline Launch Vehicle System Engineer, specializing in integration of launch vehicle technology, design, modeling and business strategies. There is still time to enroll in this class, and you will be finished in time to get home for dinner on Valentine’s day!
On New Year’s Day, the New Horizons spacecraft, which flew past Pluto in 2015, will be making another flyby. NASA’s New Horizons spacecraft has been whizzing toward Ultima Thule ever since it completed its primary mission: the historic Pluto flyby of July 2015. The overall trip was 13 years and 4 Billion miles. NASA estimates […]
On New Year’s Day, the New Horizons spacecraft, which flew past Pluto in 2015, will be making another flyby. NASA’s New Horizons spacecraft has been whizzing toward Ultima Thule ever since it completed its primary mission: the historic Pluto flyby of July 2015.
The overall trip was 13 years and 4 Billion miles. NASA estimates that the probe will arrive at its new destination at 12:33 A.M. Eastern time on New Year’s Day (01/01/2019) and engineers have devised a carefully-calculated trajectory to ensure it gets to Thule safely. This will be the most distant flyby ever conducted.
Follow the news at http://pluto.jhuapl.edu/News-Center/Where-to-Watch.php
I have been personally inspired by the success of the New Horizons’ mission. I was present at JHU/APL for the July 2015 Pluto flyby and briefings. Many of the New Horizons engineers continue to teach ATI engineering and science training courses based on their first-hand real-world experience. This has been a high success, 13-year project that may continue to other new objects as the spacecraft is healthy and still performing well. I hope so.
See their information at
Information Timeline ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Date Time Event
31 Monday December, 2018
2:00-3:00 pm EST Press briefing: Ultima Thule flyby science and operations preview. Panelists include Alan Stern, New Horizons principal investigator, Southwest Research Institute; Helene Winters, New Horizons project manager, Johns Hopkins Applied Physics Laboratory; John Spencer, New Horizons deputy project scientist, Southwest Research Institute; Frederic Pelletier, navigation team lead, KinetX, Inc.
3:00-4:00 pm EST Q&A: Ask the New Horizons Team. Questions from social media (#askNewHorizons) answered by Alex Parker, New Horizons co-investigator, Southwest Research Institute; Kelsi Singer, co-investigator, Southwest Research Institute; Gabe Rogers, New Horizons deputy mission systems engineer, Johns Hopkins Applied Physics Laboratory
8:00-11:00 pm EST Panel discussion on the exploration of small worlds (8-9 pm); Ultima Thule flyby countdown events; mission updates
1 Tuesday January, 2019
12:02 am EST Global song release: Brian May, New Horizons contributing scientist and Queen guitarist, “New Horizons (Ultima Thule Mix)”
12:15-12:45 am EST Live coverage of countdown to closest approach (12:33 am); real-time flyby simulations
10:15 – 10:45 am EST Live coverage of New Horizons signal-acquisition activities in the Mission Operations Center, confirming spacecraft status and flyby success
11:30 am– 12:30 pm EST Press briefing: Spacecraft status, latest images and data download schedule. Panelists include Alan Stern, New Horizons principal investigator, Southwest Research Institute; Alice Bowman, New Horizons mission operations manager, Johns Hopkins Applied Physics Laboratory; Hal Weaver, New Horizons project scientist, Johns Hopkins Applied Physics Laboratory; Chris Hersman, New Horizons mission systems engineer, Johns Hopkins Applied Physics Laboratory.
2 Wednesday January, 2019
2:00-3:00 pm EST Press briefing: Science results from Ultima Thule.Panelists include Alan Stern, New Horizons principal investigator, Southwest Research Institute; Jeff Moore, New Horizons co-investigator, NASA Ames Research Center; Cathy Olkin, New Horizons deputy project scientist, Southwest Research Institute; Will Grundy, New Horizons co-investigator, Lowell Observatory.
3 Thursday January, 2019
2:00-3:00 pm EST Press briefing: Science results from Ultima Thule.Panelists TBD.
Previous articles about New Horizons on ATI’s website.
Related blog post:
2. NASA’s New Horizons spacecraft is 15.96 astronomical units (about 2.39 billion kilometers, or 1.48 billion miles) from the Sun
3. NASA New Horizons spacecraft on the way to rendezvous with planet Pluto
4. The New Horizons Mission to Pluto–Ten Experts Who Worked Behind-the-Scenes On the New Horizons Mission and Who Teach for ATIcourses.
5. New Horizons: Recollections of Ground System Engineer, Steve Gemeny
6. New Horizons – This was almost a disaster, but was saved by knowledgeable scientists.
7. New Horizons Flyover of Pluto
Applied Technology Institute (ATI or ATIcourses) has been following the New Horizons Mission to Pluto for years (since launch in 2006). Now New Horizons is on to the Kuiper Belt object (KBO) nicknamed Ultima Thule. New Horizons will fly past and image the Ultima Thule on January 1, 2019. Several of ATI instructors have been […]
Applied Technology Institute (ATI or ATIcourses) has been following the New Horizons Mission to Pluto for years (since launch in 2006). Now New Horizons is on to the Kuiper Belt object (KBO) nicknamed Ultima Thule. New Horizons will fly past and image the Ultima Thule on January 1, 2019.
Several of ATI instructors have been lead scientists for the New Horizons mission. If you are working in Space and Spacecraft it is good to take classes and learn from real-world experts who have designed and operated successful spacecraft.
This is a good article to keep you up to date.
If you have interest ATI can send you updates in on our blog and our newsletter.
New Horizons is a space probe launched by NASA on 19 January 2006, to the dwarf planet Pluto and on an escape trajectory from the Sun. It is the first man-made spacecraft to go to Pluto. Its flight took eight years. It arrived at the Pluto–Charon system on July 14, 2015. It flew near Pluto and took photographs and measurements while it passed. At about 1 kilobit per second, it took 15 months to transmit them back to Earth.
ATI instructors who helped plan, develop and engineer the New Horizons Mission. These include the following engineers and scientists, with their bios and links to their related ATI courses.
1. Dr. Alan Stern http://aticourses.com/planetary_science.htm
Dr. Alan Stern is a planetary scientist, space program executive, aerospace consultant, and author. In 2010, he was elected to be the President and CEO of The Golden Spike Company, a commercial space corporation planning human lunar expeditions. Additionally, since 2009, he has been an Associate Vice President at the Southwest Research Institute, and since 2008 has had his own aerospace consulting practice.
Dr. Stern is the Principal Investigator (PI) of NASA’s $720M New Horizon’s Pluto-Kuiper Belt mission, the largest PI-led space mission ever launched by NASA. New Horizons launched in 2006 and arrived on July 14, 2015. Dr. Stern is also the PI of two instruments aboard New Horizons, the Alice UV spectrometer and the Ralph Visible Imager/IR Spectrometer.
2. Eric Hoffman
Eric Hoffman has designed space-borne communications and navigation equipment and performed systems engineering on many APL satellites and communications systems. He has authored over 60 papers and holds 8 patents in these fields. Mr. Hoffman was involved in the proposal (as well as several prior Pluto mission concepts). He chaired the major system-level design reviews (and now teaches the course Effective Design Reviews). He was Space Department Chief Engineer during the concept, design, fabrication, and test of New Horizons. His still actively consulting in the field. He is an Associate Fellow of the AIAA and coauthor of the leading textbook Fundamentals of Space Systems
3. Chris DeBoy http://www.aticourses.com/Satellite_Communications_Design_Engineering.htm
Chris DeBoy leads the RF Engineering Group in the Space Department at the Johns Hopkins University Applied Physics Laboratory, and is a member of APL’s Principal Professional Staff. He has over 20 years of experience in satellite communications, from systems engineering (he is the lead RF communications engineer for the New Horizons Mission to Pluto) to flight hardware design for both Low-Earth orbit and deep-space missions. He holds a BSEE from Virginia Tech, a Master’s degree in Electrical Engineering from Johns Hopkins, and teaches the satellite communications course for the Johns Hopkins University.
4. Dr. Mark E. Pittelkau http://www.aticourses.com/attitude_determination.htm
Dr. Pittelkau was previously with the Applied Physics Laboratory, Orbital Sciences Corporation, CTA Space Systems (now Orbital), and Swales Aerospace. His experience in satellite systems covers all phases of design and operation, including conceptual design, implementation, and testing of attitude control systems, attitude and orbit determination, and attitude sensor alignment and calibration, control-structure interaction analysis, stability and jitter analysis, and post-launch support. His current interests are precision attitude determination, attitude sensor calibration, orbit determination, and optimization of attitude maneuvers. Dr. Pittelkau earned the B.S. and Ph. D. degrees in Electrical Engineering from Tennessee Technological University and the M.S. degree in EE from Virginia Polytechnic Institute and State University.
5. Douglas Mehoke (and others) http://www.aticourses.com/spacecraft_thermal_control.htm
Douglas Mehoke is the Assistant Group Supervisor and Technology Manager for the Mechanical System Group in the Space Department at The Johns Hopkins University Applied Physics Laboratory. He has worked in the field of spacecraft and instrument thermal design for 30 years, and has a wide background in the fields of heat transfer and fluid mechanics. He has been the lead thermal engineer on a variety spacecraft and scientific instruments, including MSX, CONTOUR, and New Horizons. He is presently the Technical Lead for the development of the Solar Probe Plus Thermal Protection System. He was the original thermal engineer for New Horizons, the mechanical system engineer, and is currently the spacecraft damage lead for the flyby Hazard Team. Other JHU/APL are currently teaching the Spacecraft Thermal Control course.
6. Steven Gemeny http://www.aticourses.com/ground_systems_design.htm
Steve Gemeny is a Principal Program Engineer and a former Senior Member of the Professional Staff at The Johns Hopkins University Applied Physics Laboratory, where he served as Ground Station Lead for the TIMED mission to explore Earth’s atmosphere and Lead Ground System Engineer on the New Horizons mission to explore Pluto by 2020. Mr. Gemeny is an experienced professional in the field of Ground Station and Ground System design in both the commercial world and on NASA Science missions with a wealth of practical knowledge spanning nearly three decades. Mr. Gemeny delivers his experiences and knowledge to his ATIcourses’ students with an informative and entertaining presentation style. Mr Gemeny is Director Business Development at Syntonics LLC, working in RF over fiber product enhancement, new application development for RF over fiber technology, oversight of advanced DOD SBIR/STTR research and development activities related to wireless sensors and software defined antennas.
7. John Penn http://www.aticourses.com/fundamentals_of_RF_engineering.html
John Penn is currently the Team Lead for RFIC Design at Army Research Labs. Previously, he was a full-time engineer at the Applied Physics Laboratory for 26 years where he contributed to the New Horizons Mission. He joined the Army Research Laboratory in 2008. Since 1989, he has been a part-time professor at Johns Hopkins University where he teaches RF & Microwaves I & II, MMIC Design, and RFIC Design. He received a B.E.E. from the Georgia Institute of Technology in 1980, an M.S. (EE) from Johns Hopkins University (JHU) in 1982, and a second M.S. (CS) from JHU in 1988.
8. Timothy Cole
Timothy Cole is a leading authority with 30 years of experience exclusively working in electro-optical systems as a system and design engineer. While at Applied Physics Laboratory for 21 years, Tim was awarded the NASA Achievement Award in connection with the design, development, and operation of the Near-Earth Asteroid Rendezvous (NEAR) Laser Radar and was also the initial technical lead for the New Horizons LOng-Range Reconnaissance Imager (LORRI instrument). He has presented technical papers addressing space-based laser altimetry all over the US and Europe. His industry experience has been focused on the systems engineering and analysis associated development of optical detectors, wireless ad hoc remote sensing, exoatmospheric sensor design and now leads ICESat-2 ATLAS altimeter calibration effort.
9. Jay Jenkins http://www.aticourses.com/spacecraft_solar_arrays.htm
Jay Jenkins is a Systems Engineer in the Human Exploration and Operations Mission Directorate at NASA and an Associate Fellow of the AIAA. His 24-year aerospace career provided many years of experience in design, analysis, and test of aerospace power systems, solar arrays, and batteries. His career has afforded him opportunities for hands-on fabrication and testing, concurrent with his design responsibilities. He was recognized as a winner of the ASME International George Westinghouse Silver Medal for his development of the first solar arrays beyond Mars’ orbit and the first solar arrays to orbit the planet, Mercury. He was recognized with two Best Paper Awards in the area of Aerospace Power Systems.
See some of ATI’s earlier blog posts
This is an interesting article. What was it exactly? History’s most fascinating misquote. “Houston, we have a problem’: The amazing history of the iconic Apollo 13 misquote. https://www.washingtonpost.com/podcasts/retropod/historys-most-fascinating-misquote/ To me, the differences are small, especially since the problem was not resolved at the time of the radio message, and could have lead to the death […]
This is an interesting article. What was it exactly? History’s most fascinating misquote.
“Houston, we have a problem’: The amazing history of the iconic Apollo 13 misquote.
To me, the differences are small, especially since the problem was not resolved at the time of the radio message,
and could have lead to the death of the 3 astronauts.
“Houston, we have a problem’
and “Houston, we had a problem’ (That was apparently what was actually said).
If you want to know more about Space and Satellite Design, go to
If you want more history od Apollo 13, see
INCOSE’s Annual International Symposium is the largest annual gathering of people who do systems engineering for four days of presentations, case studies, workshops, tutorials and panel discussions. The program attracts an international mix of professionals at all levels, and includes practitioners in government and industry, as well as educators and researchers. https://www.incose.org/symp2018/home ATIcouses has more […]
INCOSE’s Annual International Symposium is the largest annual gathering of people who do systems engineering for four days of presentations, case studies, workshops, tutorials and panel discussions. The program attracts an international mix of professionals at all levels, and includes practitioners in government and industry, as well as educators and researchers.
ATIcouses has more than 50 courses in Systems Engineering. See
NASA’s Parker Solar Probe — designed, built and managed by Johns Hopkins Applied Physics Laboratory (APL) — will launch in summer 2018 and travel to our star on a historic mission to “touch the Sun.” Now you can get on board and be a part of this voyage of extreme exploration. NASA is giving everyone […]
NASA’s Parker Solar Probe — designed, built and managed by Johns Hopkins Applied Physics Laboratory (APL) — will launch in summer 2018 and travel to our star on a historic mission to “touch the Sun.” Now you can get on board and be a part of this voyage of extreme exploration.
NASA is giving everyone across the world the opportunity to submit their names for a journey to the Sun. Names will be added to a microchip that will fly aboard Parker Solar Probe as it makes its way from Earth to the Sun — the first mission to ever do so.
Along for the ride will be a revolutionary heat shield, which will protect the spacecraft from soaring temperatures as it plunges into the corona to get the first close-up view of Earth’s star.
Name submissions will be accepted until April 27, 2018. Learn more and add your name to the mission here: http://go.nasa.gov/HotTicket.
Contact me for more information at
Also, see http://parkersolarprobe.jhuapl.edu/index.php#newscenter
Nice live steaming video with soothing background music. Earth from the ISS HDEV cameras aboard the International Space Station. Watch the earth roll by courtesy of the ISS cameras (2016). Captured by ISS HDEV cameras on board the International Space Station.
Nice live steaming video with soothing background music.
Earth from the ISS HDEV cameras aboard the International Space Station. Watch the earth roll by courtesy of the ISS cameras (2016). Captured by ISS HDEV cameras on board the International Space Station.
How to Promote Your ATI Course in Social Media LinkedIn for ATI Rocket Scientists Did you know that for 52% of professionals and executives, their LinkedIn profile is the #1 or #2 search result when someone searches on their name? For ATI instructors, that number is substantially lower – just 17%. One reason is […]
How to Promote Your ATI Course in Social MediaLinkedIn for ATI Rocket Scientists
Did you know that for 52% of professionals and executives, their LinkedIn profile is the #1 or #2 search result when someone searches on their name?
For ATI instructors, that number is substantially lower – just 17%. One reason is that about 25% of ATI instructors do not have a LinkedIn profile. Others have done so little with their profile that it isn’t included in the first page of search results.
If you are not using your LinkedIn profile, you are missing a huge opportunity. When people google you, your LinkedIn profile is likely the first place they go to learn about you. You have little control over what other information might be available on the web about you. But you have complete control over your LinkedIn profile. You can use your profile to tell your story – to give people the exact information you want them to have about your expertise and accomplishments.
Why not take advantage of that to promote your company, your services, and your course?
Here are some simple ways to promote your course using LinkedIn…
On Your LinkedIn Profile
Let’s start by talking about how to include your course on your LinkedIn profile so it is visible anytime someone googles you or visits your profile.
1. Add your role as an instructor.
Let people know that this course is one of the ways you share your knowledge. You can include your role as an instructor in several places on your profile:
Experience – This is the equivalent of listing your role as a current job. (You can have more than one current job.) Use Applied Technology Institute as the employer. Make sure you drag and drop this role below your full-time position.
Summary – Your summary is like a cover letter for your profile – use it to give people an overview of who you are and what you do. You can mention the type of training you do, along with the name of your course.
Projects – The Projects section gives you an excellent way to share the course without giving it the same status as a full-time job.
Headline – Your Headline comes directly below your name, at the top of your profile. You could add “ATI Instructor” at the end of your current Headline.
Start with an introduction, such as “I teach an intensive course through the Applied Technology Institute on [course title]” and copy/paste the description from your course materials or the ATI website. You can add a link to the course description on the ATI website.
This example from Tom Logsdon’s profile, shows how you might phrase it:
Here are some other examples of instructors who include information about their courses on their LinkedIn profile:
Buddy Wellborn – His Headline says “Instructor at ATI” and Buddy includes details about the course in his Experience section.
D. Lee Fugal – Mentions the course in his Summary and Experience.
Jim Jenkins – Courses are included throughout Jim’s profile, including his Headline, Summary, Experience, Projects, and Courses.
2. Link to your course page.
In the Contact Info section of your LinkedIn profile, you can link out to three websites. To add your course, go to Edit Profile, then click on Contact Info (just below your number of connections, next to a Rolodex card icon). Click on the pencil icon to the right of Websites to add a new site.
Choose the type of website you are adding. The best option is “Other:” as that allows you to insert your own name for the link. You have 35 characters – you can use a shortened version of your course title or simply “ATI Course.” Then copy/paste the link to the page about your course.
This example from Jim Jenkins’ profile shows how a customized link looks:
3. Upload course materials.
You can upload course materials to help people better understand the content you cover. You could include PowerPoint presentations (from this course or other training), course handouts (PDFs), videos or graphics. They can be added to your Summary, Experience or Project. You can see an example of an upload above, in Tom Logsdon’s profile.
4. Add skills related to your course.
LinkedIn allows you to include up to 50 skills on your profile. If your current list of skills doesn’t include the topics you cover in your course, you might want to add them.
Go to the Skills & Endorsements section on your Edit Profile page, then click on Add skill. Start typing and let LinkedIn auto-complete your topic. If your exact topic isn’t included in the suggestions, you can add it.
5. Ask students for recommendations.
Are you still in touch with former students who were particularly appreciative of the training you provided in your course? You might want to ask them for a recommendation that you can include on your profile. Here are some tips on asking for recommendations from LinkedIn expert Viveka Von Rosen.
6. Use an exciting background graphic.
You can add an image at the top of your profile – perhaps a photo of you teaching the course, a photo of your course materials, a graphic from your presentation, or simply some images related to your topic. You can see an example on Val Traver’s profile.
Go to Edit Profile, then run your mouse over the top of the page (just above your name). You will see the option to Edit Background. Click there and upload your image. The ideal size is 1400 pixels by 425. LinkedIn prefers a JPG, PNG or GIF. Of course, only upload an image that you have permission to use.
Share News about Your Course
You can also use LinkedIn to attract more attendees to your course every time you teach.
7. When a course date is scheduled, share the news as a status update.
This lets your connections know that you are teaching a course – it’s a great way to reach the people who are most likely to be interested and able to make referrals.
Go to your LinkedIn home page, and click on the box under your photo that says “Share an update.” Copy and paste the URL of the page on the ATI website that has the course description. Once the section below populates with the ATI Courses logo and the course description, delete the URL. Replace it with a comment such as:
“Looking forward to teaching my next course on [title] for @Applied Technology Institute on [date] at [location].”
Note that when you finish typing “@Applied Technology Institute” it will give you the option to click on the company name. When you do that ATI will know you are promoting the course, and will be deeply grateful!
When people comment on your update, it’s nice to like their comment or reply with a “Thank you!” message. Their comment shares the update with their network, so they are giving your course publicity.
If you want to start doing more with status updates, here are some good tips about what to share (and what not to share) from LinkedIn expert Kim Garst.
8. Share the news in LinkedIn Groups.
If you have joined any LinkedIn Groups in your areas of expertise, share the news there too.
Of course, in a Group you want to phrase the message a little differently. Instead of “Looking forward to teaching…” you might say “Registration is now open for…” or “For everyone interested in [topic], I’m teaching…”
You could also ask a thought-provoking question on one of the topics you cover. Here are some tips about how to start an interesting discussion in a LinkedIn Group.
9. Post again if you still have seats available.
If the course date is getting close and you are looking for more people to register, you should post again. The text below will work as a status update and in most LinkedIn Groups.
“We still have several seats open for my course on [title] on [date] at [location]. If you know of anyone who might be interested, could you please forward this? Thanks. ”
“We have had a few last-minute cancellations for my course on [title] on [date] at [location]. Know anyone who might be interested in attending?”
10. Blog about the topic of the course.
When you publish blog posts on LinkedIn using their publishing platform, you get even more exposure than with a status update:
The blog posts are pushed out to all your connections.
They stay visible on your LinkedIn profile, and
They are made available to Google and other search engines.
A blog post published on LinkedIn will rank higher than one posted elsewhere, because LinkedIn is such an authority site. So this can give your course considerable exposure.
You probably have written articles or have other content relevant to the course. Pick something that is 750-1500 words.
To publish it, go to your LinkedIn home page, and click on the link that says “Publish a post.” The interface is very simple – easier than using Microsoft Word. Include an image if you can. You probably have something in your training materials that will be perfect.
At the end of the post, add a sentence that says:
“To learn more, attend my course on [title].”
Link the title to the course description on the ATI website.
For more tips about blogging, you are welcome to join ProResource’s online training website. The How to Write Blog Posts for LinkedIn course is free.
Take the first step
The most important version of your bio in the digital world is your LinkedIn summary. If you only make one change as a result of reading this blog post, it should be to add a strong summary to your LinkedIn profile. Write the summary promoting yourself as an expert in your field, not as a job seeker. Here are some resources that can help:
Write the first draft of your profile in a word processing program to spell-check and ensure you are within the required character counts. Then copy/paste it into the appropriate sections of your LinkedIn profile. You will have a stronger profile that tells your story effectively with just an hour or two of work!
Contributed by guest blogger Judy Schramm. Schramm is the CEO of ProResource, a marketing agency that works with thought leaders to help them create a powerful and effective presence in social media. ProResource offers done-for-you services as well as social media executive coaching. Contact Judy Schramm at firstname.lastname@example.org or 703-824-8482.