Category Archives: Continuing Education and Seminar Marketing

This blog discusses effective marketing of seminars and conferences. The blog is intended for continued education professionals to share tips and results of their promotional effects.

New 1-day short course on Unmanned Aircraft Systems

ATIcourses has a new 1 day short course on Unmanned Aircraft Systems. A full description  is at

What You Will Learn:

  • Categories of current UAS and their aeronautical capabilities?
  • Major manufactures of UAS?
  • The latest developments and major components of a UAS?
  • What type of sensor data can UAS provide?
  • Regulatory and spectrum issues associated with UAS?
  • National Airspace System including the different classes of airspace
  • How will UAS gain access to the National Airspace System (NAS)?

From this course you will gain practical knowledge to understand the different classes and types of UAS, optimize their specific applications, evaluate and compare UAS capabilities, interact meaningfully with colleagues, and master the terminology.

Facts and Figures on UAS

UAS on Wikipedia

UAV Forum

DoD UAS Roadmap 2007-2032

Shepard UVOnline

Radar and Radar Signal Processing Systems Are Making Flying The Friendly Skies Safer From Bird Strikes

Radar and advanced radar signal processing technology can help make flying safer by avoiding bird strikes.

In the wake of the emergency crash landing of US Airways Flight 1549 in New York’s Hudson River on January 2009, the National Transportation Safety Board is conducting a hearing on implementing currently available avian radar technology to airports throughout the United States. The avian radar industry urges the Federal Aviation Administration (FAA) to make the friendly skies a safer place by immediately deploying commercially-available avian radar systems to our nation’s airports. Bird strikes pose a serious threat to aviation safety. According to the FAA “there were more than 7,400 bird strikes in the United States in 2007, including 110 that caused substantial damage to aircraft.”

According to Dr. Tim J. Nohara, President of Accipiter Radar “avian radar can help mitigate bird hazards where they are most likely to occur around the airport. Real-time monitoring and alerting of approaching flocks of birds helps wildlife control personnel better manage bird hazards.”

In 2006, the FAA began evaluating the avian radar program Accipiter Avian Radar to assess if the use of commercial avian radar at airports would be justified, and would not compromise safety and would be compatible with existing wildlife control operations. The FAA contends that due to the unusual circumstance of the birdstrike current avian radar systems could not have prevented the crash of flight 1549. Flight 1549 was an unusual in that it was a high altitude strike (2800 feet) and did not occur in the immediate vicinity of the airport.

Developers within the avian radar industry, however, assert that current avian radar technology could have prevented the crash. Gary W. Andrews, CEO of DeTect (a industry leading developer of avian radar systems) stated that although some avian radar systems do not have long-range detection capabilities systems, others such as MERLIN Aircraft Birdstrike Avoidance Radar can reliably detect and track bird flocks at a range of up to 8 miles.

Andrew’s contends that MERLIN Radar system has been successfully used throughout the globe for “birdstrike risk detection, tracking and alerting at commercial airports, military airfields, and space launch facilities, with real-time bird activity displays used by airfield managers, bird control staff and air traffic controllers”
Courses in radar and radar signal processing are now becoming available to the public. The Applied Technology Institute of Riva, MD., will offer a three-day course in July 13-15 in Laurel,MD. ATI’s Radar Signal Analysis and Processing using MATLAB course explores algorithms for signal detection, false alarms, tracking techniques and systems performance equations.

Radar Signal Analysis and Processing using MATLAB course is being held July 13-15, 2009 in Laurel, Maryland, in the Washington DC area.

Acoustical Society Washington DC Seminar

The Acoustical Society Washington DC Regional Chapter and Audio Engineering Society Washington DC Section are jointly hosting “Spaces Speak: Are You Listening?”, a lecture on architectural acoustics by Barry Blesser on:

Monday, 22 June 2009.
6:30pm – Sign-in and social (food and beverages provided)
7:00pm – Presentation

Throughout his 45 year career, Dr. Blesser has been engaged in both researching the experience of hearing space and developing equipment to create spatial experiences for listeners, including the first commercial digital audio reverberation system.

This meeting will be held at:

National Public Radio headquarters
635 Massachusetts Ave NW
Washington, DC.
(not far from the DC convention center and Metro Center)

Space & Satellite Technical Training Courses


ATI June Space & Satellite Courses


Space Professional,

Did you know that ATI has been a leader in space and satellite training since 1984? ATI technical training helps you increase your value to your employer and gain the knowledge you need to get the edge over the competition. But don’t take our word for it, check out the links below to sample some of the pages direct from the instructor’s notes, before you attend a course.

Don’t see the space & satellite training topic your looking for below? Tell Us About It. We want to develop and schedule the courses you need, when and where you need them.

In This Issue: June Space & Satellite Courses

Solid Rocket Motor Design & Applications Jun 2-4 (Cocoa Beach, FL)

Antenna Fundamentals—One Day Overview June 8 (Laurel, MD)

Satellite Communications – An Essential Introduction June 8-10 (Beltsville, MD)

GPS Technology – Solutions for Earth & Space June 8-11 (Columbia, MD)

Spacecraft Quality Assurance, Integration & Testing June 10-11 (Los Angeles, CA)

Satellite Communication Systems Engineering Jun 15-17 (Beltsville, MD)

Thermal & Fluid Systems Modeling June 16-18 (Beltsville, MD)

Space Systems Fundamentals June 22-25 (Beltsville, MD)

Schedule of All ATI Courses Through July 2010

Solid Rocket Motor Design & Applications Jun 2-4 (Cocoa Beach, FL) Register

This three-day course provides a detailed look at the design of solid rocket motors (SRMs), a general understanding of solid propellant motor and component technologies, design drivers, critical manufacturing process parameters, sensitivity of system performance requirements on SRM design, reliability, and cost; and transportation and handling, and integration into launch vehicles and missiles.

Antenna Fundamentals—One Day Overview June 8 (Laurel, MD) Register
This one day class is geared as an introduction into basic antenna and antenna array concepts. The material is basic and should be familiar to an engineer working on any system involving transmitted electromagnetic waves (e.g., radar, satellite communication, terrestrial communications, etc.).

Satellite Communications – An Essential Introduction June 8-10 (Beltsville, MD) Register
This introductory course has recently been expanded to three days by popular demand. It has been taught to thousands of industry professionals for more than two decades, to rave reviews. The course is intended primarily for non-technical people who must understand the entire field of commercial satellite communications, and who must understand and communicate with engineers and other technical personnel. Check out the PDF Course Sampler!

GPS Technology – Solutions for Earth & Space June 8-11 (Columbia, MD) Register
Nearly every military vehicle and every satellite that flies into space uses the GPS to fix its position. In this popular 4-day short course, GPS expert Tom Logsdon will describe in detail how those precise radionavigation systems work and review the many practical benefits they provide to military and civilian users in space and around the globe. Each student will receive a new personal GPS Navigator with a multi-channel capability.  Check out the PDF Course Sampler!

Spacecraft Quality Assurance, Integration & Testing June 10-11 (Los Angeles, CA) Register
Quality assurance, reliability, and testing are critical elements in low-cost space missions. The selection of lower cost parts and the most effective use of redundancy require careful tradeoff analysis when designing new space missions.

Satellite Communication Systems Engineering Jun 15-17 (Beltsville, MD) Register
This three-day course is designed for satellite communications engineers, spacecraft engineers, and managers who want to obtain an understanding of the “big picture” of satellite communications.  Check out the PDF Course Sampler!

Thermal & Fluid Systems Modeling June 16-18 (Beltsville, MD) Register
This three-day course is for engineers, scientists, and others interested in developing custom thermal and fluid system models. Principles and practices are established for creating integrated models using Excel and its built-in programming environment, Visual Basic for Applications (VBA). Real-world techniques and tips not found in any other course, book, or other resource are revealed. Step-bystep implementation, instructor-led interactive examples, and integrated participant exercises solidify the concepts introduced. Application examples are demonstrated from the instructor’s experience in unmanned underwater vehicles, LEO spacecraft, cryogenic propulsion systems, aerospace & military power systems, avionics thermal management, and other projects. Check out the PDF Course Sampler!

Space Systems Fundamentals June 22-25 (Beltsville, MD)
This four-day course provides an overview of the fundamentals of concepts and technologies of modern spacecraft systems design. Satellite system and mission design is an essentially interdisciplinary sport that combines engineering, science, and external phenomena. We will concentrate on scientific and engineering foundations of spacecraft systems and interactions among various subsystems. Check out the PDF Course Sampler!

Those who plan ahead, get ahead. ATI Course Schedule Through July 2010 is Available Now!

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Message Sent By:

Carolyn Cordrey, ATI Course Coordinator
Applied Technology Institute
349 Berkshire Drive, Riva, MD 21140
Phone: 410-956-8805 / 888-501-2100
Fax: 410-956-5785

I am eager to exchange ideas and tips with other seminar marketers.

Carolyn and Jim Jenkins attended a two-day seminar Effective Seminar/Conference Marketing (ESCM) in January 2009. The seminar is sponsored by Clemson University and was worth while. We came away with a long list of ideas for improving ATIcourses seminar marketing. We have implemented some already. Some are discussed below. I am eager to exchange ideas and tips with both my instructors and other seminar marketers.

This was originally written for ATIcourses instructors, but contains some of the ideas from the seminar.Some ideas from the seminar that ATIcourses has implemented include:

A blog (or weblog) is a website, usually maintained by an individual or company with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. A blog is an easy way to allow you as an instructor to post things about your course that might draw interest from prospective students. The ESCM states that search engines like blogs and give their links a high ranking. Thus posting news related to your course topic helps improve the ATIcourses web site ranking relative to your key words. I have set up Google alerts for some key words and post short news pieces related to underwater sound, radar, and satellites. I welcome any posts related to your course subject area or your course. This is an easy chance to generate web coverage. The blog already receives a lot of page views.

ExpertClick ( publishes a Yearbook of Experts, Authorities and Spokespersons that is used for those in the media seeking swift contact with experts for interview. It also has that posts news releases that show up in Google News and Yahoo News. Again ESCM states that these news releases are helpful in maintaining a good search engine ranking. This service was discovered by Mark, a new ATI instructor on Unmanned Aircraft Systems (UAS). Mark and ATI are sharing a listing that costs about $1000 a year that will allow each of us to post 26 media releases per year, starting in February. Mark has already had a telephone interview from Aviation Week about UAS and their communications requirements. Some of you who are consultants may find the service of value. Lisa just reported to me that this last week she received three registrations for an acoustics course that the student learned about through a “goof-ball Navy newspaper” that picked up the press release. WOW. I am impressed.

Google Analytics (GA) tracks visitors to ATI’s web site. For example, in the last 30 days had 14,526 visitors, 12,303 unique visitors. GA tracks the top landing pages and the top search terms. I do not completely understand all the information or how to best use it to optimize our web site. ATI has many tutorial pages written by our instructors. One thing is clear. These pages draw web traffic. These are common top landing pages and are referenced by other web sites, some are referenced by Wikipedia.

Course Overview Sampler One of the techniques that ATI has used in the past is a short sample of the course notes to attract the prospective students to a course. Typically the sampler is 25 to no more than 50 pages of the actual course notes. The idea is to provide enough of a sample of the course materials to attract people interested in the area and the search engines, but not give away so much that people will do not need to attend. The search engines also index these pages. Several of our previous samplers rank high in search engines and attract hundreds of new viewers each month.

The final product is a locked PDF, so people cannot easily edit or change the document. They must keep the water marked promo information if they print the information. The final product will also include a watermark that shows behind the text that this is copyrighted material and cannot be reproduced without permission.

If you think this is a good idea, please select 20-50 of your slides (best as you know your materials). We can and will add the watermark for printed materials. See other examples at

We already have over 40 sampler pages posted originally in 2004-2005 and I want to expand and use these as additional marketing tools in 2009. Engineers and scientists love to look at technical information that is a sample of what they will receive in the course. We will reference the course overview samples (when available) in our press releases and email broadcasts.

You can send us Power Point files and ATI can convert it into locked, watermarked PDF files.

ATI is using Vertical Response as an email service provider for tracking the open and click rates of our opt-in email lists. ATI currently has about 2600 opt-in email addresses, including about 1000 training personal or people who have asked for a quote in the last few years. We are actively trying to grow our opt-in list. Text is provided below with a link that you can forward to your contacts so that they can receive our e-news course announcements. This is the wave of the future permission based marketing, but it is hard to get people to double opt-in as they get so much email. Our opt in names are opening 20-35 % of the emails ATI sends and clicking on both the course description and course sampler links.

Jim Jenkins

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