Category Archives: Continuing Education and Seminar Marketing

This blog discusses effective marketing of seminars and conferences. The blog is intended for continued education professionals to share tips and results of their promotional effects.

Remote Sensing Before and After Hurricane Harvey

800px-Harvey_2017-08-25_2231ZThe value of remote sensing is shown again with images of before and after Hurricane Harvey. Wow – Take a look!

The Ny times featured Digital Globe images of the areas of Texas that were severely hit by Hurricane Harvey. There are also street level photographs to show the local spots before and after Harvey.

https://www.nytimes.com/interactive/2017/08/29/us/houston-before-and-after-hurricane-harvey.html?mcubz=3

If you are interested in learning more about remote sensing from satellites the Applied Technology Institute (ATIcourses) has in-depth technical training programs.

https://www.aticourses.com/Optical_Communications_Systems.htm

https://www.aticourses.com/synthetic_aperture_radar.html

https://www.aticourses.com/hyperspectral_imaging.htm

The Washington Post has great images of the the rainfall rate relative to historic averages. The claim is that some Texas areas had a rainfall rate that is a 0.1% chance flood event in a year or 1 in 1000 in a year.

“A new analysis from the University of Wisconsin’s Space Science and
Engineering Center has determined that Harvey is a 1-in-1,000-year flood
event that has overwhelmed an enormous section of Southeast Texas
equivalent in size to New Jersey.”

Harvey released 40 inches to 45 inches of rain in a few days over areas of Texas or about 24.5 trillion gallons of water. Huge amount! – that is 3.5 ft in some areas.

https://www.washingtonpost.com/news/capital-weather-gang/wp/2017/08/31/harvey-is-a-1000-year-flood-event-unprecedented-in-scale/

The prediction of the frequency of strong flooding is tricky. The definitions and methods matter and can be slanted to make the author’s point. See the many comments to the above article.

By some measures this is the third 500 year flood in 3 years for Houston.

https://www.washingtonpost.com/news/wonk/wp/2017/08/29/houston-is-experiencing-its-third-500-year-flood-in-3-years-how-is-that-possible/

Please update this post with useful articles about the analysis of the Harvey rainfall and flooding in comparison to other major US flood events.

Protecting Against the Cyber Insider Threat

This is a good article on protecting against the cyber insider threat. I quote below the action items, but you should read the full article for more insight.

https://www.linkedin.com/pulse/cyber-insider-threat-mellisa-wagner?trk=prof-post

What you can do

There are ways you can protect your organization’s (and your customer’s) data. It’s not difficult, but it will require diligence.

  1. On-board your employees in a consistent manner that properly trains them in cyber vulnerabilities
  2. Maintain this training regularly
  3. Assess your organization’s and employee’s weakness so you can better mitigate cyber vulnerabilities and risks
  4. Understand cyber risks

Your IT professionals aren’t the true gatekeepers – your employees are! 

ATIcourses offers several practical cyber security training programs that can help with the ongoing need for cyber technical training. 

Cyber Leadership Course(CLC)

Cyber Security -Practical Boot Camp

Cyber Security, Communications & Networking courses

Humor for the day. Bill Gates and Steve Jobs in Heaven.

Jim Jenkins  President ATIcourses Technical Training : defense & engineering courses..

I saw this as a LinkedIn post and thought it was funny.

Originally posted to LinkedIn by Dr. Robert Mueller

Humor - Bill Gates and Steve Jobs discussing Heaven
Humor – Bill Gates and Steve Jobs discussing Heaven

Bill Gates: “So, how’s heaven, Steve?” Steve Jobs: “Great ! It just doesn’t have any wall or fence.” Bill Gates: “So…?” Steve Jobs: “So, we don’t need any Windows and Gates. I’m sorry, Bill, I didn’t mean to offend you.” Bill Gates: “It’s ok Steve, but I heard a rumor.” Steve Jobs: “Oh, what rumor?” Bill Gates: “That nobody is allowed to touch Apple there, and there are no Jobs in heaven.” Steve Jobs : “Oh no, definitely there are, but only no-pay Jobs. Therefore definitely no Bill in heaven as everything will be provided free….

Lori Ruff – Okay… that’s creative. 🙂
Daniel Mumby “That StartUp Guy    “”The wifi is much better now”

Video – New Test Success – Navy’s Naval Integrated Fire Control-Counter Air concept (NIFC-CA)

Video – New Test Success – Navy’s Naval Integrated Fire Control-Counter Air concept (NIFC-CA)

ATI teaches more than 50 courses on EW, Missile Systems and Radar Tracking. We thought this article would interest our students.

This test combines the F-35B EW system with the Aegis System in a new way.

https://news.usni.org/2016/09/13/video-successful-f-35-sm-6-live-fire-test-points-expansion-networked-naval-warfare

Using targeting information transmitted from the Marine Corps F-35B, the Navy’s Aegis test site at the White Sands Missile Range, New Mexico launched an SM-6 anti-air missile and struck a target representing an adversarial fighter.

F-35 sensors include the Active Electronically Scanned Array (AESA) radar capable of air-to-air operations, air-to-surface operations, and a broad spectrum of electronic warfare and intelligence, surveillance and reconnaissance missions.

The unmodified F-35 picked up the target with its own sensors and routed the track via the fighter’s Multifunction Advanced Data Link (MADL pronounced: MAHdel) to the Navy’s USS Desert Ship (LLS-1) test platform running the Baseline 9 Aegis Combat System. Lockheed and the Navy attached a MADL antenna to the combat system to receive the track information that fed the information to the SM-6.

https://news.usni.org/2016/09/13/video-successful-f-35-sm-6-live-fire-test-points-expansion-networked-naval-warfare


To learn more about the F35 go to

https://www.f35.com/

https://www.f35.com/media/photos

To learn more about ATI’s more than  50 courses on EW, Missile Systems and Radar Tracking

http://www.aticourses.com/catalog_of_all_ATI_courses.htm#radar

 

 

 

Zumwalt Destroyer Moving Toward Commissioning

 

The Navy gave a first look inside the stealthy and futuristic Zumwalt destroyer on Friday during the ship’s first port stop at a Rhode Island naval station.

160908-N-CS971-005 NEWPORT, R.I. (Sept. 8, 2016) The guided-missile destroyer Pre-Commissioning Unit (PCU) Zumwalt (DDG 1000) arrives at Naval Station Newport, Rhode Island during its maiden voyage from Bath Iron Works Shipyard in Bath, Maine. The port visit marks Zumwalt's first stop before the ship ultimately sails to her new homeport of San Diego. During the transit, the ship is scheduled to take part in training operations, a commissioning ceremony in Baltimore and various additional port visits. Zumwalt is named for former Chief of Operations Elmo R. Zumwalt and is the first in a three-ship class of the Navy's newest, most technologically advanced multi-mission guided-missile destroyers. (U.S. Navy photo by Haley Nace/Released)

The 610-foot-long warship has an angular shape to minimize its radar signature and cost more than $4.4 billion. It’s the most expensive destroyer built for the Navy. It’s headed from Naval Station Newport to Baltimore, where it will be commissioned in October before going to its homeport in San Diego. It was built at Bath Iron Works in Maine.

It is on its way to its commissioning in Baltimore on Oct. 15. The USS Zumwalt is docked at Naval Station Newport on Thursday after its arrival from Maine. The first of three Zumwalt class destroyers, the Zumwalt is about 1½ times the size of the previous Arleigh Burke class destroyers but is manned by only 147 sailors, about half the size of a Burke crew.

http://bigstory.ap.org/article/5780f73caee642cdbab5e4e7dd83a082/us-navy-gives-look-inside-futuristic-44b-zumwalt-destroyer

Interestingly enough, we blogged about this as a “ship of the future” in 2014:

NAVY’s Stealth Ship of the future: Zumwalt

 

This link discuss the third Zumwalt ship. Navy consideration of scrapping third ship of Zumwalt-class destroyer to save money.

http://www.militaryaerospace.com/articles/2015/09/zumwalt-class-destroyer.html

 

 

The following was posted to USNA-AT-LARGE Yahoo group and was written by Roger Barnett, Professor Emeritus, Naval War College.

Visited Zumwalt yesterday–not USS Zumwalt yet.  (That happens on October 15 in Baltimore:

http://usszumwalt.org/commissioning-2016/

Local news write-up here:  https://dl.dropboxusercontent.com/u/122348/State%20of%20the%20art%20ship%20visits%20Naval%20Station%20Newport%20%7C%20Page%20One%20%7C%20newportri.com.pdf

Wore my USS Texas  (BB-35) shirt because I was interested in a comparison of that battleship and the new destroyer.  Here’s a bare-bones look at size, complement, and cost:

Zumwalt (2016)     USS Texas (1914)
Length                610ft              573ft
Beam                   81ft               95ft
Displacement     16,000T        27,000T
Complement       147                1,042
Cost                     ≈$4b              $11m in 1912 (≈$275m today)

•  Toured the ship with a group of 25.  Was onboard for about 30 minutes, toured forecastle–no ground tackle in view; bridge–3 watchstanders when ship is underway, (also three watchstanders in engineering, I was told)  very poor visibility from small windows, but large video screens above the windows, all the way around.  Not possible to position lookouts out in the elements.  External visibility must be minimal at night.  Then to Combat:  About 15 workstations in large room, about 20 feet high.  CO’s battlestation on centerline of space, 2/3ds of way back.  Large video screens all around.

•  Ship has complement of 147.  There is no such thing as a separate condition 3; ship is always at condition 3 when underway–owing to automation, no additional stations to fill.

•  No non-rated aboard. All enlisted are E-4 to E-9.  Enlisted live in 4-person compartments, each with its own head.  Officers–except CO, XO, Unit CDR, and Chief of Staff–and most senior CPO’s in 2-person staterooms, en suite.  Ship has about 60 heads (!), which are cleaned by occupants.  I did not ask who cleans CO’s and Unit CDR’s heads.

•  Weapons: 80 VLS launch cells located on the periphery of the ship–outside the lifelines, which are removed when the ship is underway–in the forward third of the ship.  Also two 155mm advanced gun systems in two mounts forward and two 30-mm gun systems that are for defense against small craft swarm tactics (https://news.usni.org/2014/08/05/navy-swaps-anti-swarm-boat-guns-ddg-1000s).  Can embark two MH-60 helos; can also carry drones, which would be embarked as a detachment with controllers, but not simultaneously with helos.  Can carry two RHIBs.  Ship had only one aboard as we saw when we visited the boat deck.  Tour guide said they were investigating loading V-22 Ospreys, but there was an issue with the exhausts damaging the nonskid on the flight deck.  (NFI)

•  Very large composite superstructure, housing SPY-radar system, must be vulnerable to attack with high velocity frag warheads.  SPY not yet installed.  Small navigation radars fore and aft are temporary until SPY system is installed while ship is in San Diego.

•  Ship’s firefighting suite uses fresh water.  Officer conducting tour said he did not know why, except that salt water was more conductive and more damaging to electronics than fresh water.  This was an eye-opener for me, who tends to believe that a fire aboard ship takes precedence to concerns about harming the electronic suite.  The mindset, however, is that the electronic system is life, and without it you will be sure to die, so it is always the top priority.  If someone knows more about this than I do, please enlighten!

•  Electric drive; gas turbine prime movers.

•  Other specs well laid out

https://en.wikipedia.org/wiki/Zumwalt-class_destroyer#cite_note-usni5aug14-8

•  Ship class at inception was for 32 ships, now the plan is to build 3.  Follows fairly closely the fate of the B-2 bomber.

 

Amazing Video of the Planning and Work for B-29 Bombing of Japan during WW II.

This is an amazing video for World War II. The Academy Award-nominated documentary, which shows the 21st Bombing Command and its role in the B-29 bombing of Japan. This film is about 35 minutes long.  To think of 600 B-29s all taking off from 3 locations and coordinating to bomb Japan at one time to fly 3000 miles is beyond imagination.

Look at the planning and control without the computers and GPS of today. This is worth viewing for anyone working in military research and planning.

The P-51 fighter  & B29 bomber footage is remarkable. We all owe a great debt of gratitude to the Greatest Generation.

https://archive.org/details/TheLastBomb1945

This was recently posted by USNA-At-Large group and is worth viewing. The group is a good source of Navy- and Defense- related information.

Wow! The world’s first website went online 25 years ago Aug 6, 1991

On this day 25 years ago the world’s first website (Aug 6, 1991)  went live to the public. The site, created by Sir Tim Berners-Lee, was a basic text page with hyperlinked words that connected to other pages. We have come a long way baby!

Berners-Lee used the public launch to outline his plan for the service, which would come to dominate life in the twenty-first century.

See the story at the link below. I am impressed and I lived through that period. The current ATIcourses.com web site and domain name was created in July 1999. There was a web site hosted on Catalog.com/hitekweb for a number of years prior to 1999. Applied Technology Institute was founded in 1984, more than 32 years ago. It has been an exciting period as the web, email and technology exploded with potential

http://www.telegraph.co.uk/technology/2016/08/06/the-worlds-first-website-went-online-25-years-ago-today/

 

Jim Jenkins  http://aticourses.com/about.htm

How to Promote Your ATI Course in Social Media

How to Promote Your ATI Course in Social Media

LinkedIn for ATI Rocket Scientists

 

Did you know that for 52% of professionals and executives, their LinkedIn profile is the #1 or #2 search result when someone searches on their name?

For ATI instructors, that number is substantially lower – just 17%. One reason is that about 25% of ATI instructors do not have a LinkedIn profile. Others have done so little with their profile that it isn’t included in the first page of search results.

If you are not using your LinkedIn profile, you are missing a huge opportunity. When people google you, your LinkedIn profile is likely the first place they go to learn about you. You have little control over what other information might be available on the web about you. But you have complete control over your LinkedIn profile. You can use your profile to tell your story – to give people the exact information you want them to have about your expertise and accomplishments.

 

Why not take advantage of that to promote your company, your services, and your course?

Here are some simple ways to promote your course using LinkedIn…

On Your LinkedIn Profile

Let’s start by talking about how to include your course on your LinkedIn profile so it is visible anytime someone googles you or visits your profile.

1. Add your role as an instructor.

Let people know that this course is one of the ways you share your knowledge. You can include your role as an instructor in several places on your profile:

  • Experience – This is the equivalent of listing your role as a current job. (You can have more than one current job.) Use Applied Technology Institute as the employer. Make sure you drag and drop this role below your full-time position.
  • Summary – Your summary is like a cover letter for your profile – use it to give people an overview of who you are and what you do. You can mention the type of training you do, along with the name of your course.
  • Projects – The Projects section gives you an excellent way to share the course without giving it the same status as a full-time job.
  • Headline – Your Headline comes directly below your name, at the top of your profile. You could add “ATI Instructor” at the end of your current Headline.

Start with an introduction, such as “I teach an intensive course through the Applied Technology Institute on [course title]” and copy/paste the description from your course materials or the ATI website. You can add a link to the course description on the ATI website.

This example from Tom Logsdon’s profile, shows how you might phrase it:

 

Here are some other examples of instructors who include information about their courses on their LinkedIn profile:

  • Buddy Wellborn – His Headline says “Instructor at ATI” and Buddy includes details about the course in his Experience section.
  • D. Lee Fugal – Mentions the course in his Summary and Experience.
  • Jim Jenkins – Courses are included throughout Jim’s profile, including his Headline, Summary, Experience, Projects, and Courses.
  • 2. Link to your course page.

In the Contact Info section of your LinkedIn profile, you can link out to three websites. To add your course, go to Edit Profile, then click on Contact Info (just below your number of connections, next to a Rolodex card icon). Click on the pencil icon to the right of Websites to add a new site.

Choose the type of website you are adding. The best option is “Other:” as that allows you to insert your own name for the link. You have 35 characters – you can use a shortened version of your course title or simply “ATI Course.” Then copy/paste the link to the page about your course.

This example from Jim Jenkins’ profile shows how a customized link looks:

 

3. Upload course materials.

You can upload course materials to help people better understand the content you cover. You could include PowerPoint presentations (from this course or other training), course handouts (PDFs), videos or graphics. They can be added to your Summary, Experience or Project. You can see an example of an upload above, in Tom Logsdon’s profile.

4. Add skills related to your course.

LinkedIn allows you to include up to 50 skills on your profile. If your current list of skills doesn’t include the topics you cover in your course, you might want to add them.

Go to the Skills & Endorsements section on your Edit Profile page, then click on Add skill. Start typing and let LinkedIn auto-complete your topic. If your exact topic isn’t included in the suggestions, you can add it.

5. Ask students for recommendations.

Are you still in touch with former students who were particularly appreciative of the training you provided in your course? You might want to ask them for a recommendation that you can include on your profile. Here are some tips on asking for recommendations from LinkedIn expert Viveka Von Rosen.

6. Use an exciting background graphic.

You can add an image at the top of your profile – perhaps a photo of you teaching the course, a photo of your course materials, a graphic from your presentation, or simply some images related to your topic. You can see an example on Val Traver’s profile.

Go to Edit Profile, then run your mouse over the top of the page (just above your name). You will see the option to Edit Background. Click there and upload your image. The ideal size is 1400 pixels by 425. LinkedIn prefers a JPG, PNG or GIF. Of course, only upload an image that you have permission to use.

 

Share News about Your Course

You can also use LinkedIn to attract more attendees to your course every time you teach.

7. When a course date is scheduled, share the news as a status update.

This lets your connections know that you are teaching a course – it’s a great way to reach the people who are most likely to be interested and able to make referrals.

Go to your LinkedIn home page, and click on the box under your photo that says “Share an update.” Copy and paste the URL of the page on the ATI website that has the course description. Once the section below populates with the ATI Courses logo and the course description, delete the URL. Replace it with a comment such as:

“Looking forward to teaching my next course on [title] for @Applied Technology Institute on [date] at [location].”

Note that when you finish typing “@Applied Technology Institute” it will give you the option to click on the company name. When you do that ATI will know you are promoting the course, and will be deeply grateful!

When people comment on your update, it’s nice to like their comment or reply with a “Thank you!” message. Their comment shares the update with their network, so they are giving your course publicity.

If you want to start doing more with status updates, here are some good tips about what to share (and what not to share) from LinkedIn expert Kim Garst.

8. Share the news in LinkedIn Groups.

If you have joined any LinkedIn Groups in your areas of expertise, share the news there too.

Of course, in a Group you want to phrase the message a little differently. Instead of “Looking forward to teaching…” you might say “Registration is now open for…” or “For everyone interested in [topic], I’m teaching…”

You could also ask a thought-provoking question on one of the topics you cover. Here are some tips about how to start an interesting discussion in a LinkedIn Group.

9. Post again if you still have seats available.

If the course date is getting close and you are looking for more people to register, you should post again. The text below will work as a status update and in most LinkedIn Groups.

“We still have several seats open for my course on [title] on [date] at [location]. If you know of anyone who might be interested, could you please forward this? Thanks. ”

“We have had a few last-minute cancellations for my course on [title] on [date] at [location]. Know anyone who might be interested in attending?”

10. Blog about the topic of the course.

When you publish blog posts on LinkedIn using their publishing platform, you get even more exposure than with a status update:

  • The blog posts are pushed out to all your connections.
  • They stay visible on your LinkedIn profile, and
  • They are made available to Google and other search engines.

A blog post published on LinkedIn will rank higher than one posted elsewhere, because LinkedIn is such an authority site. So this can give your course considerable exposure.

You probably have written articles or have other content relevant to the course. Pick something that is 750-1500 words.

To publish it, go to your LinkedIn home page, and click on the link that says “Publish a post.” The interface is very simple – easier than using Microsoft Word. Include an image if you can. You probably have something in your training materials that will be perfect.

At the end of the post, add a sentence that says:

“To learn more, attend my course on [title].”

Link the title to the course description on the ATI website.

For more tips about blogging, you are welcome to join ProResource’s online training website. The How to Write Blog Posts for LinkedIn course is free.

Take the first step

The most important version of your bio in the digital world is your LinkedIn summary. If you only make one change as a result of reading this blog post, it should be to add a strong summary to your LinkedIn profile. Write the summary promoting yourself as an expert in your field, not as a job seeker. Here are some resources that can help:

Write the first draft of your profile in a word processing program to spell-check and ensure you are within the required character counts. Then copy/paste it into the appropriate sections of your LinkedIn profile. You will have a stronger profile that tells your story effectively with just an hour or two of work!

Contributed by guest blogger Judy Schramm. Schramm is the CEO of ProResource, a marketing agency that works with thought leaders to help them create a powerful and effective presence in social media. ProResource offers done-for-you services as well as social media executive coaching. Contact Judy Schramm at jschramm@proresource.com or 703-824-8482.

 

You decide – The Best Technical Training for You!

 

 

You can make a difference. Applied Technology Institute is scheduling new courses for September 2016 through July 2017. Please let us know which courses you would like to see on our schedule or brought to your facility.

·         If you have a group of 3 or more people, ATI can schedule an open enrollment course in your geographic area.

·         If you have a group of 8 or more, ATI can schedule a course on-site at your facility.

On-site training brings our experts to you — on your schedule, at your location. It also allows us to plan your training in advance and tailor classes directly to your needs.

You can help identify courses to suit your training needs and bring the best short courses to you! ATI courses can help you stay up-to-date with today’s rapidly changing technology.

Boost your career. Courses are led by world-class design experts. Learn from the proven best.

ATI courses by technical area:

Satellites & Space-Related courses

Acoustic & Sonar Engineering courses

Engineering & Data Analysis courses

Radar, Missiles and Combat Systems courses

Project Management and Systems Engineering courses

______________________________________________________________________________________________

Contact us: ATI@ATIcourses.com or (410) 956-8805


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I thought that this was an awesome post about 100 entrepreneurs and their brief quotes.

I thought that this was an awesome post about 100 entrepreneurs and their brief quotes.

http://www.getsidekick.com/blog/100-entrepreneurship-lessons?

Examples include:

Billionaire CEOs of technology companies (ex. Steve Jobs, Mark Zuckerberg)

Aggressive hedge fund managers (ex. George Soros, Ray Dalio)

World-class athletes and performers (ex. Serena Williams, Tiger Woods)

Highly-effective authors, actors, directors, and movie producers (ex. JK Rowling, Steven Spielberg)

Leading inventors and scientists (Edison, Ford)

Which quotes or people resonate with your life experience?