BOOZE IN SPACE! SUNTORY SENDING WHISKEY INTO ORBIT, IN SEARCH OF A SMOOTHER PRODUCT

Suntory is possibly best known to moviegoers as the client that brought “Bob Harris” to Japan to film a commercial, in Sofia Coppola’s 2003 gem Lost in Translation. It’s Japan’s oldest whisky distillery, and if that makes you think that it is in any way dusty or not keeping up with the current trends in […]

Suntory is possibly best known to moviegoers as the client that brought “Bob Harris” to Japan to film a commercial, in Sofia Coppola’s 2003 gem Lost in Translation. It’s Japan’s oldest whisky distillery, and if that makes you think that it is in any way dusty or not keeping up with the current trends in whiskeyology, note that just last year its Yamazaki Single Malt Sherry Cask 2013 secured the award for “Best Whisky in the World.” Not only that, Suntory recently announced that it intends to send some of its delightful spirits to age in outer space. They suspect that the zero-gravity environment may result in nothing less than the smoothest whiskey ever produced. Suntory will be sending six varieties of whiskey, aged for 10, 18, and 21 years, along with recently distilled beverages, to outer space as part of an experiment. Their theory is that the weightlessness of space will result in a smoother aged whiskey than is possible to attain on Earth. Employees at JAXA’s Tsukuba City Space Center in Ibaraki Prefecture recently prepared glass flasks that will be used to transport the spirits when Konotori Vehicle 5 (HTV-5) launches from JAXA’s Tanegashima Space Center on August 16. The whiskey samples will be left on the International Space Station for an unspecified number of years before being brought home to be inspected. Unfortunately for drink connoisseurs, Suntory has already stated that they have no plans to sell space whiskey as a product to the general public. Take that, Wild Turkey!


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